Because behind every booking is a real story.
Life gets hectic. Costs feel daunting. NHS options feel out of reach. That one bad experience still lingers. Or maybe....it's just never felt like a fit.
We get it. From new parents navigating change, to busy professionals juggling everything, to those who just need to feel heard - Floss is built around what actually holds people back.
Whether it's been years since your last appointment, or you're simply ready for a new kind of care, we match you with the right dentist for where you are now - in life, in confidence, in comfort.
No judgment. No pressure. Just a thoughtful, emotionally intelligent approach to finding your match, one that sees beyond the surface.
Floss. Matching you with care that fits.
Emotionally, practically, personally.
"In 15 years, I've watched brilliant colleagues lose anxious patients because the emotional match wasn't there. And I've seen terrified patients transform completely when they find someone who actually gets them. The clinical skill was never the problem. It's whether you feel safe in that chair."
Dr Dharaka, Dentist & Floss Clinical Director
We Match On What Actually Stops You. Not just location. Not just availability. We match on the things that keep you away:
Fear & anxiety (will they rush me or judge me?)
Cost concerns (transparent pricing, payment plans)
Embarrassment (how long it's been, state of your teeth)
Someone who gets YOUR situation. Because if the emotional match is wrong, nothing else matters.
Built By Someone Who's Seen It From The Other Side. Our co-founder isn't a tech person who thought "dental booking needs disrupting." She's a dentist who spent 15 years in Greenwich Borough watching anxious patients ghost appointments, avoid treatment for years, and suffer in silence. Not because they didn't care. Because they couldn't find someone who understood.
So she built Floss. A proper matching service based on emotional intelligence, not just postcode proximity.
2 months or 10 years. Terrified or just cautious. Worried about cost or needing complex work. Whatever your situation, we match you with dentists who won't make you feel bad about it. They'll just help you sort it out.